Saturday, January 17, 2009

Event business always thrives, says Adrie

Matheos V. Messakh , The Jakarta Post , Jakarta | Sat, 01/17/2009 12:36 PM | People

JAKARTA: Music promoter Adrie Subono has no concerns about sharing his experiences in event organizing, firmly believing that his is a business that thrives even during an economic crisis.

JP/Arief Suhardiman JP/Arief Suhardiman

“In the past three years, I’ve been invited to talk shows and other events around the country to share my experience, something you can’t do in a school or with a book,” the director of Java Musikindo music company told The Jakarta Post on Friday.

“Wedding organizers, for example, are needed anytime. People won’t cancel a wedding just because of a flood. A band won’t prepare their own stage or sell their own tickets,” said the promoter, who has been in the business for 15 years and has organized more than 100 concerts.
On Jan. 24, Adrie will hold a talk show titled “How to survive in the event organizer business” in Bandung, West Java, in collaboration with

Last year, his company organized 10 concerts and brought in international singing sensations such as Bjork, James Blunt and 50 Cent and Akon.

The company also launched the Ussy Sulistiawaty’s first solo album and band Domino’s album.
Adrie said there would be more world-class concerts this year but refused to share the details.
“They’re on our program but we will announce them only after we are sure that the concerts will
happen because this year is the election year and they [foreign artists] might cancel their show anytime if they feel unsafe.”

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