Sunday, December 17, 2006

Acer enters fray in LCD TV market

Tuesday, December 05, 2006
The Jakarta Post, Jakarta

The country's growing digital home entertainment market has become too hard to resist for Acer, with the top computer maker having just launched its first LCD TV in Indonesia.

Unlike conventional LCD, TVs which combine audio and visual modes only, the new product, known as the Acer Total Experience, brings combines the audio, visual and IT worlds into one experience.

Jason Lim, president director of Acer Indonesia, said Monday that the launch of the new product was designed to meet the growing demand for convergence between the information technology (IT) industry and consumer electronics (CE) industry.

"There is a growing trend now to combine IT and CE technology. As a leading PC and notebook manufacturer around the world for 30 years, we decided to bring our expertise to bear in developing this multifunction LCD TV," Jason said at the official launch.

The product is equipped with similar technology to that used in the LCD monitors in Acer's personal computers and notebooks.

Acer's product marketing manager, Daniel H. Rustandi, said that the company was very optimistic about the prospects for the new product due to the growing demand for high technology in the digital home entertainment market.

Daniel said that the new LCD TV product would be one of his company's main products in 2007, besides its notebook and PC products.

According to figures from the International Data Corporation (IDC), an independent research firm, Acer's notebooks hold a more than 30 percent domestic market share.

Daniel said the new LCD TV product was aimed at users who valued affordable cinema-like entertainment, people who needed to replace their conventional TVs and those who were technology-savvy.

The new product comes on the market this month, with prices ranging from Rp 7 million to Rp 19 million. (02)

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